QuickTime VR adds interactivity to digital images: rather than a photographer or editor deciding on the composition or cropping of an image, the viewer is able, by clicking and dragging with the mouse, to look all the way around a 360-degree scene, or view an object from many angles. Zooming in and out is also often possible. There are three main categories of QTVR 'movies' (as they are termed):


Unlike cylindrical panoramas, these allow the viewer to look both up to the zenith, and down to the nadir of a scene. Rather more complicated to produce, they can be effective for certain subjects, as in the example of the Pantheon here:
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Equirectangular image, 360x180 degrees |
QuickTime treats the image data as six cube faces (hence 'cubic') | However, for the viewer, there is no sense of the cubic mapping; rather, the illusion is created of a seamless, spherical environment. |

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QTVR object movies allow the viewer
to 'manipulate' an object and view it from many angles. Like
panoramas, they have the virtue of not imposing a single
point of view.
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